Keep operations moving.
Lead with workforce continuity, delivery speed, sector fit and accountable legal support.
Alliance ManpowerEuropeBalticsIsraelCross-border workforce
Official digital brand book
We build
your workforce.
01
Foundation
The brand is operational confidence.
Alliance exists to make cross-border workforce delivery feel clear, compliant and ready — for employers, workers and the partners connecting them.
Brand promise
“The right people, ready for the work — with one accountable partner from first call to day one.”
ClearCompliantReadyHuman
Make the move feel safe.
Explain the role, documents, travel, support and next step without ambiguity or inflated promises.
Make partnership tangible.
Clarify the program, qualification rules, reporting, payment milestones and relationship owner.
Positioning
International reach.
Local accountability.
For industrial and service businesses that cannot let labour gaps slow production, Alliance Manpower is the cross-border workforce partner that recruits, documents and supports reliable teams across Europe and Israel.
Unlike a CV marketplace, Alliance manages the operational path around the person — from fit and compliance to mobility and on-the-ground support.
02
Identity
One identity. A complete logo system.
The supplied artwork includes horizontal, stacked, wordmark-only, mark-only and campaign lockups. Every version keeps the proprietary A and M letterforms intact.
Proprietary letterforms
Exact A artwork
Exact M artwork
The opening cut begins the signature.
The initial A is drawn artwork, not a typed capital. Its angled opening and weight belong to the master wordmark.
The central cut carries the same geometry.
The Manpower M repeats the branded construction. Never replace either letter with a font glyph or rebuild the wordmark from text.
XXX
Clear space
Protect one X-space around every side.
X equals the width of the central vertical stroke. Nothing enters this field: no type, border, photograph, partner logo or viewport edge.
- Horizontal or wordmark / digital
- 120 px minimum
- AM mark / digital
- 24 px minimum
- Horizontal or wordmark / print
- 32 mm minimum
- AM mark / print
- 8 mm minimum
Use black on a light, quiet field with full clear space.
Never alter the proportions or redraw the lettering.
No shadows, outlines, gradients, effects or extra shapes.
Never place the signature on visually busy or low-contrast imagery.
03
Colour
Carbon leads. Sage stays quiet.
The approved pages are almost monochrome: carbon, white and warm mineral fields. Sage appears only as a restrained editorial or interaction cue.
Primary ink, dark fields, CTAs
Primary canvas, reverse type
Warm light field, reverse copy
Editorial panels and separation
Rare numbering, focus and guidance
Quiet progress and data emphasis
01CarbonHierarchy + CTA
02WhiteBreathing room
03MineralQuiet surfaces
04SageEditorial cue
Observed hierarchy across the approved routes, not a fixed usage quota. Carbon anchors, open fields create space, and sage never becomes a decorative wash.
PairingUseStatus
Carbon / WhiteBody + displayAAA
White / CarbonReverse body + displayAAA
Carbon / PorcelainBody + controlsAAA
Sage / CarbonLarge labels + focus cuesAA
04
Typography
Instrument Sans, with purpose.
Instrument Sans keeps every approved route direct. Hierarchy comes from scale, spacing and weight; Georgia is reserved for editorial quotations only.
AaFont source — Google Fonts
Instrument Sans
Humanist geometry / open counters / strong multilingual utility
Display / 72–132Workforce
without friction.
without friction.
Page hero / 40–88Ready across borders.
Section / 32–58From first call to day one.
Body L / 18–20
Clear process. Reliable people. One accountable partner.
Body / 15–18
Use sentence case, short paragraphs and concrete language that explains what happens next.
Label / 11–14WORK PERMITS · MOBILITY · SUPPORT
Use for short statements. Keep important line breaks intentional.
Use sentence case. Do not title-case every word.
Keep measure between 45 and 75 characters for readable long-form copy.
Uppercase is limited to short navigation labels and metadata.
05
Verbal identity
Calm authority, practical humanity.
We communicate like the accountable operator in the room: direct, specific and reassuring without sounding bureaucratic or overpromising.
CorporateHuman
PromotionalUseful
CasualAssured
AbstractConcrete
Say what happens next.
“Share the roles, location and start date. We’ll return with the right staffing path.”
Explain responsibility.
“We coordinate permits and employment documentation through one accountable process.”
Connect speed to proof.
“Pre-vetted specialists can reinforce approved projects within the agreed deployment window.”
Acknowledge the person.
“Workers know the role, documents, travel plan and local contact before departure.”
Use
Need 40 qualified welders in Lithuania by September? Tell us the certification, shift and site requirements.
Avoid
We provide the best, fastest and most innovative staffing solutions for every company worldwide.
Use
Your Alliance contact coordinates recruitment, documentation, arrival and the first weeks on site.
Avoid
We take care of everything, guaranteed, so you never need to worry about any aspect of hiring.
06
Photography
Show the work at its real scale.
The approved image system comes from the dedicated Home experience and reviewed project-detail modules: operating context first, identifiable skill second, and crops that preserve the subject instead of forcing every image into the same shape.
Do
Use natural light, active environments, credible PPE and observable work.
Frame
Use the approved 3:2 system with a documented focal point. Reframe at breakpoints; never stretch or distort.
Avoid
No generic or inauthentic stock scenes, unsafe work, distorted crops or heavily artificial effects.
Disclose
If AI imagery is ever used, label it and never imply a generated person is a real worker or client.
07
Digital system
A restrained system that moves.
The interface uses generous space, structural lines, large editorial type and purposeful motion. Every interaction must keep the next action obvious.
Outer gutter: clamp(32 px, 5vw, 96 px)
Quiet label rail + dominant content field
Editorial fields / compact UI / action pills
Immediate feedback / deliberate media reveal
24%76%
Action family
Pills are actions; compact radii belong to tabs, cards and form panels.Header CTAPress card CTAContact submitPress topicGlobal up
Header CTA44 px · rolling label
Section CTA44–52 px · filled or outline
Partner CTA58–66 px · large action
Form submit56–64 px · full width
Press + filters40–56 px · chips and pills
Utility controls32–68 px · circular icon
Contact fields
The principal form family is underline-only. Labels, content and feedback never depend on colour alone.Workforce need
Job information board
Four connected tabs control one factual panel. A tab is never shown as a detached “program” button.Certified welders
Current offer facts are confirmed before profile review and departure.
01- Pay range
- Confirmed after review
- Schedule
- Employer confirmed
- Location
- Vilnius, Lithuania
- Housing
- Confirmed before departure
Motion principles
Reveal structure. Confirm action. Never delay meaning.
- Keep input feedback under 220 ms.
- Use 460–1380 ms only for editorial and media transitions.
- Animate opacity and transform; avoid layout shifts.
- Honor prefers-reduced-motion.
- Never hide essential content behind scroll choreography.
08
Page system
Ten governed surfaces — eight approved, two in development.
Dedicated custom routes define the visual system. About Us and Services belong in the architecture, but stay clearly marked as development surfaces until their own components and content are reviewed.
Home
ApprovedWhy Alliance, and why now?
Promise → belief → proof → projects → contactAbout Us
In developmentWhy should people and partners trust Alliance?
Purpose → operating model → leadership → proof → footprint → contactServices
In developmentWhich workforce solution fits the operating need?
Need → service families → sector fit → process → proof → enquiryProjects
ApprovedWhat work has Alliance delivered?
Panoramic context → case index → focused CTAProject detail
ApprovedHow was this project delivered?
Hero → facts → overview → workflow → relatedJobs
ApprovedIs this role right and legitimate?
Role → conditions → requirements → process → applyFor agents
ApprovedHow does the partnership work?
Program → qualification → economics → reportingPress
ApprovedWhat should decision-makers know?
Editorial hero → news system → followPress article
ApprovedCan the story be read and shared clearly?
Title → media → article → relatedContact
ApprovedWhat happens after I submit?
Need → fields → response expectation → office/contactAlways
- Identify the audience in the first viewport.
- State the service model in plain language.
- Show a relevant process or proof before the final CTA.
- Provide descriptive alt text and visible focus states.
- Localise meaning, not only words — including RTL for Hebrew.
Never
- Mix employer, worker and agent CTAs in one primary hierarchy.
- Publish an unsupported number, “guarantee” or legal claim.
- Repeat generic benefit cards without operational proof.
- Use flags as language labels or rely on colour alone.
- Let animation block reading, navigation or form completion.
- Index About Us or Services before dedicated content and components are approved.
09
Search, language and AI
Write for people. Make the evidence legible to search.
Google AI Overviews and AI Mode do not require a second brand voice or a separate “AI copy” layer. Alliance stays recognisably Alliance: one intent, approved terms, original evidence and no unsupported promise.
Answer the real operating question.
State the audience, need and next step in visible HTML. Add related detail only when it helps someone decide or act.
Alliance Manpower is the canonical name.
The AM monogram is a visual asset. Do not use “AM” as a search alias unless it becomes a verified, publicly recognised name.
Projects, jobs and results stay factual.
Every location, role, timing, number, employer and outcome must match an approved page and evidence owner.
Phrase governance
One intent. A small, truthful language set.
There is no Alliance keyword-density target and no “ideal” word count. Google understands synonyms and meaning; exact-match repetition weakens the voice and the page.
Approved service names, exact role and location, verified project facts, plain next steps.
Natural variants and related questions when they describe the same approved meaning.
Keyword lists, repeated location blocks, generic “solutions”, artificial question pages and hidden search copy.
“Best”, “leading”, “fastest”, “guaranteed” or “number one” require documented proof and explicit approval.
SurfacePrimary intentTitle patternStructured data
HomeApproved value proposition
[Approved value proposition] | Alliance ManpowerWebSite + OrganizationAbout UsIdentity and verified trust
About Alliance ManpowerWebPage / OrganizationServicesApproved solution families
Services | Alliance ManpowerWebPage + BreadcrumbProjectsVerified delivery evidence
Projects | Alliance ManpowerWebPage + BreadcrumbProject detailOne verified delivery story
[Verified project name] | Alliance ManpowerWebPage + BreadcrumbJobsDiscover current vacancies
Jobs | Alliance ManpowerWebPage; no JobPosting on listJob detailOne current role and location
[Exact role] — [Exact location] | Alliance ManpowerJobPostingFor agentsExplain the approved partnership
For agents | Alliance ManpowerWebPagePressDiscover factual publications
Press | Alliance ManpowerWebPagePress articleOne factual published story
[Exact headline] | Alliance ManpowerArticle / NewsArticleContactOne clear contact path
Contact Alliance ManpowerOrganizationAbout Us and Services remain noindex and outside the public sitemap until their dedicated pages are approved. Do not rely on robots.txt alone: the crawler must be able to read the noindex directive.
Google AI Search / do
- Publish original project, process and employment evidence.
- Answer authentic follow-up questions on the same useful page.
- Keep important text visible and images close to the content they support.
- Make JSON-LD match visible copy exactly; validate before release.
- Measure search performance, then improve usefulness — not keyword volume.
Google AI Search / never
- No separate “AI voice”, fake freshness or scaled AI pages.
- No page for every long-tail, city or query variation.
- No special AI schema, artificial text chunking or llms.txt presented as a Google requirement.
- No structured-data claim that a visitor cannot verify on the page.
- No fabricated reviews, mentions, authority or results.
Multilingual system
Localise meaning, metadata and proof together.
Each language uses its own URL, self-referencing canonical, reciprocal hreflang and an accessible HTML language switcher. Do not redirect by IP, mix languages on one page or translate a claim beyond its approved meaning.
Preferred termAllowed variantForbidden variantProof owner
Official implementation referencesGenerative AI optimisation AI features and your website People-first content Structured data gallery
nosnippet, max-snippet and data-nosnippet are editorial controls, not default optimisations; restricting snippets can also restrict direct use in Google AI features. These rules improve eligibility and clarity, but never guarantee crawling, indexing, ranking, rich results or inclusion in an AI answer.
10
Governance
Approved surfaces are the source of truth.
The custom page component, its hardcoded approved media and the design review record define the brand. Scraped markup, generic fallback pages and dynamic feed content never define this system.
Source policy
Dedicated route first. Approved asset second. Review record always.
If a colour, component, photograph or page pattern exists only in legacy or scraped material, it is excluded. New work extends the approved custom system; it does not revive the fallback layer.
Approved areaEvidenceStatus
HomeHomePage + approved hardcoded mediaApproved source
About UsRoute reserved; dedicated page still in designIn development
ServicesRoute reserved; dedicated page still in designIn development
Projects + project detailProjectsPage / ProjectDetailPageApproved source
JobsJobsPage + JobsProgramExplorerApproved source
For agentsForAgentsPage + AGENT_MODELSApproved source
Press + article shellPressPage / PressArticlePage shellApproved source
ContactContactPage + custom contact componentsApproved source
01Draft
Writer names the claim, audience and intended page.
02Source
Owner attaches CRM, legal, payroll or project evidence.
03Approve
Leadership/legal confirms wording and expiry date.
04Publish
CMS records the owner, date, locale and source.
Before any page goes live
11 / Brand assets / 01.0
Take the system with you.
Approved files for internal teams, agencies and implementation partners.